Teenagers and young drivers who frequently listen to music that references alcohol brand names may be at a much higher risk of destructive alcohol-related practices, that increase their risk of being involved in an auto accident.
According to the disturbing results of a new study that was conducted at the University Of Pittsburgh, the average teenager who listens to approximately 2.5 hours of music every day, could possibly hear at least 3 to 4 alcohol brand name mentions every hour. The researchers found a very clear correlation between the frequency of alcohol brand name mentions in popular music, and the increased incidence of destructive alcohol practices.
The analysis was based on data collected from 3,400 male and females between the age of 15 and 23. The subjects were divided into these categories-low, medium and high - depending on their preference for music that frequently referenced alcohol name brands. The researchers found that young motorists in the group that liked music mentioning alcohol brands the most, seemed to have a three times higher likelihood of having had a complete alcoholic drink in their lifetime. This group was also twice as likely to admit to binge drinking. Binging is the consumption of five or more alcoholic beverages in a single session of drinking in the case of a male, and four or more alcoholic beverages in a single session in the case of a female. Needless to say, binge drinking is extremely dangerous, and is strongly linked to driving under the influence of alcohol. The Centers for Disease Control and Prevention estimates that as many as 22% of American teenagers are binge drinkers.
Drunk driving is fraught with risk for a teenage driver because this is a category of drivers that is already at an enhanced risk of accidents. Lack of experience, susceptibility to risk, and a heightened sense of invincibility, place teen motorists at a higher risk of accidents than other groups of motorists.